LinkedIn Marketing Solutions Fundamentals Certification Answers 2022 - ( Updated )

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We have shared Answers To The LinkedIn Marketing Solutions Fundamentals Certification Still, then are the answers to the test, If you ’re looking for help. Do n’t cheat. The knowledge you gain by actually learning is far more precious than some silly instrument no employer is going to watch about. 

 


 Question 1 Ebony is looking to track downloads on an eBook her platoon has created. Her website’s policy takes 6 to 9 months to get new shadowing markers enforced, but she needs to promote this eBook starting this coming week. Which product should she use with her advertisements to track downloads?

 

  1.  Lead Gen Forms 

  2.  Website Demographics 

  3.  Conversion Tracking 

  4.  Website Retargeting 


 Question 2 Laura is running an announcement crusade to promote her company’s live rally. She's seeing a high engagement rate but low enrollment figures. Which of the following optimizations are recommended? Elect all that apply.

 

  1.  Check the offer wharf runner and insure that the offer is clear and the runner is mobile optimized 

  2.  Focus on brand mindfulness and shoot Communication Advertisements to her implicit guests 

  3.  Apply Conversion Tracking to help LinkedIn optimize the crusade 


 Question 3 Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Chops. His read results show a narrow followership. What should he do?

 

  1.  Target by Or 

  2.  Target by And

 

 Question 4 Which of the following Matched Followership targeting ways can you use in Crusade Director? Elect all that apply.

 

  1.  Your CRM data 

  2.  Hashtag Targeting 

  3.  Website Retargeting 

  4.  Account Targeting 

  5.  Lookalike Targeting

 

 Question 5 Which point in Crusade Director allows you to reach a professional cult on trusted third- party apps and spots outside of the LinkedIn platform?

 

  1.  Followership Expansion 

  2.  LinkedIn Audience Network 

  3.  Matched Cult 

  4.  Lookalike Cult

 

 Question 6 Which of the following isn't a marketing ideal that you can meet with LinkedIn advertisements?

 

  1.  Drive mindfulness 

  2.  Increase consideration 

  3.  Drive transformations 

  4.  Increase the deals closing rate

 

 Question 7 Tomas is running a follower announcement crusade. Which metric should he primarily concentrate on to determine the crusade’s success?

 

  1.  Cost Per Result 

  2.  Average CTR 

  3.  Average CPM 

  4.  Reach

 

 Question 8 Louise is running an announcement crusade that isn't reaching its budget. What changes can she make? Elect four.

 

  1.  Enable Followership Expansion 

  2.  Set more competitive flings 

  3.  Increase the diurnal budget 

  4.  Use the Maximum delivery (Automated) bidding option 

  5.  Use the Manual Shot option 

  6.  Use the LinkedIn Audience Network

 

 Question 9 Which of the following is a stylish practice to save time while setting up targeting for new juggernauts?

 

  1.  Forecast results grounded on your targeting criteria 

  2.  Use targeting templates topre-save and exercise cult 

  3.  Make a roster template with your favored targeting criteria

 

 Question 10 Which of the following isn't a billing option in Crusade Director?

 

  1.  Daily Invoicing 

  2.  Credit Card 

  3.  Yearly Invoicing

 

 Question 11 Nicole has a crusade targeting HR professionals, which is seeing a lower conversion rate than former juggernauts she has run. Using Crusade Demographics, she notices that her transformations are all coming from members at companies with further than 500 workers. What should Nicole do next?

 

  1.  Stop her crusade 

  2.  Produce a website followership 

  3.  Narrow her current crusade targeting to include HR workers at companies with further than 500 workers

 

 Question 12 Which system is used by LinkedIn to determine which advertisements are shown?

 

  1.  A maximum bidding system where flings are reviewed and validated 

  2.  An transaction system grounded on a applicability scoreAn optimized bidding system that gives preference to the stylish shot 

  3.  An transaction system grounded on flings, combined with a applicability score

 

. Question 13 Raquel is looking to use her current followership to reach further people. What could she do?

 

  1.  Use the Manual Shot option 

  2.  Enable Followership Expansion 

  3.  Set more competitive flings 

  4.  Increase diurnal budget

 

 Question 14 What's the recommended way to track transformations?

 

  1.  Event-specific image pixel 

  2.  Sapience Label

 

 Question 15 What's the description of Reach in crusade reporting?

 

  1.  The quantum of clicks in your crusade divided by the number of prints 

  2.  The average number of prints served to each unique stoner 

  3.  The unique number of people exposed to at least one print 

  4.  The number of opens for the advertisements divided by the number of sends

 

 Question 16 Mari wants to target the buying commission of small businesses in her sector. Which combination of targeting options would she use?

 

  1.  Job Function Company Assiduity Company Size 

  2.  Job Seniority Company Industry Company Category 

  3.  Job Title Member Traits Company Connections

 

 Question 17 Which targeting tools can you use to reach a more analogous cult? Elect all that apply.

 

  1.  Lookalike Cult 

  2.  Followership Expansion 

  3.  Retargeting

 

 Question 18 Which of the following is a targeting option? Elect all that apply.

 

  1.  Member Groups 

  2.  Member Chops 

  3.  Company Growth Rate 

  4.  Company Connections 

  5.  Your Company Followers

 

 Question 19 Can you count a contact list from your crusade with Matched Cult?

 

  1.  No 

  2.  Yes

 

 Question 20 Peter wants to target the buying commission of a select group of companies. Which step should he take?

 

  1.  Combine a target company list and influence Job Function and Job Senility too 

  2.  Combine an dispatch contact list with targeting attributes, similar as Company Industry 

  3. . Select Member Interests in addition to Job Function

 

 Question 21 Which of the following isn't a step when setting up your crusade in Crusade Director?

 

  1.  Choose an Ideal 

  2.  Review Runner Posts 

  3.  Launch and Optimize 

  4.  Choose the Right Followership

 

 Question 22 Yolanda wants to increase mindfulness of her association with Software Engineers. Which of the criteria below should she primarily concentrate on?

 

  1.  Website Clicks, Videotape Views, Transformations 

  2. . Crusade Demographics, Clicks, Click-through Rate 

  3. . Reach, Frequence, Crusade Demographics 

  4. . Reach, Frequence, Transformations

 

. Question 23 Ally is checking her Website Demographics and identifies certain callers who left the product runner without making a purchase. What could she do to drive guests down the channel?

 

  1.  Produce a Brand Mindfulness crusade to give them further information about her products 

  2.  Use Website Retargeting to remind them to buy when they log into LinkedIn 

  3.  Use Conversion Tracking to motivate them to buy

 

 Question 24 Can you target all the LinkedIn members that work in a certain company?

 

  1.  No 

  2.  Yes, if there are at least 300 workers in the followership

 

. Question 25 When optimizing your targeting strategy, what are the two crucial rudiments you should suppose of?

 

  1. . Forecast and Audience 

  2.  Reach and Relevance 

  3.  Cost and Engagement 

  4.  Transformations and Leads

 

 Question 26 Which new features do you have access to when you install the LinkedIn Insight Tag? Elect all that apply.

 

  1.  Crusade Demographics 

  2.  Conversion Tracking 

  3.  Followership Expansion 

  4.  Website Demographics 

  5.  Website Retargeting

 

 Question 27 When setting up targeting, it’s recommended that you use Job Seniority and Times of Experience rather than age.

 

  1.  False 

  2.  True

 

 Question 28 Stephen has been running a Sponsored Content crusade for one month and has four creatives live. Two of the creatives are showing a veritably low CTR and a veritably highCPL. What could he do next?

 

  1.  Pause the crusade 

  2.  Increase the shot for underperforming creatives 

  3.  Pause underperforming creatives 

  4.  Acclimate targeting

 

 Question 29 Which announcement format would you use if you wanted to deliver a direct individualized communication?

 

  1.  Videotape Announcement 

  2.  Communication Announcement 

  3.  Single Image Announcement

 

 Question 30 Which of the following crusade objective orders should you choose from in Crusade Director if you want to increase the number of downloads of your white paper?

 

  1.  Consideration 

  2.  Mindfulness 

  3.  Conversion

 

 Question 31 Which sludge would you elect in Crusade Director reporting dashboard if you want to fleetly see all your Single Image juggernauts?

 

  1.  Type 

  2.  Ideal 

  3.  Status

 

 Question 32 What LinkedIn Page boons do you need to run your advertisements?

 

  1.  Designated Admin access and/ or Sponsored Content posting access 

  2.  Publisher access 

  3.  Beginner Bills access 

  4.  Crusade Director access

 

 Question 33 Would you win a transaction if you're the loftiest endeavor?

 

  1.  Yes, the loftiest endeavor always wins 

  2. . No, the loftiest endeavor noway wins 

  3. .It depends, creative applicability matters

 

. Question 34 LinkedIn advertisements allow you to reach the largest global community of professionals.

 

  1.  False 

  2.  True

 

 Question 35 At a minimum, how frequently should you estimate your juggernauts?

 

  1. . Yearly 

  2.  Daily 

  3.  Daily

 

 Question 36 Which crusade ideal should you choose from Crusade Director if your ideal is Engagement?

 

  1.  Mindfulness 

  2.  Consideration 

  3.  Conversion

 

 Question 37 Eliza has 2 different pieces of creative to announce the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is transformations grounded on webinar signups on her website. How should Eliza determine the stylish creative?

 

  1.  Run each creative in separate juggernauts, targeting separate cult 

  2. . Target the creatives to the same followership and examiner performance for the loftiest conversion rate and smallest Cost Per Conversion 

  3.  Target the creatives to the same followership and examiner performance for the loftiest number of clicks and CTR 

  4.  Run the creative she likes stylish

 

 Question 38 What do you need previous to create a lookalike followership in Crusade Director?

 

  1.  A contact list or website followership 

  2.  A live crusade running for 60 days 

  3.  The Followership Expansion point actuated

 

 Question 39 Which judgment stylish describes Crusade Director?

 

  1.  It's LinkedIn’s tool to produce announcement juggernauts and engage with different audiencesIt's LinkedIn’s tool to check crusade performance in addition to Crusade Creator, LinkedIn’s tool to produce juggernauts 

  2. . It's LinkedIn’s announcement operation tool to produce, launch, and estimate the performance of your LinkedIn announcement juggernauts

 

. Question 40 Which of the following announcement formats appear when you elect Engagement as your marketing thing in Crusade Director? Elect all that apply.

 

  1.  Videotape Announcement 

  2.  Single Image Announcement 

  3.  Text Announcement

 

 Question 41 Priyanka named Brand Mindfulness as her ideal in the Crusade Director. Which announcement types could she elect to use? Elect all that apply

. 

  1.  Single Image Announcement 

  2.  Carousel Image Announcement 

  3.  Videotape Announcement 

  4.  Discussion Announcement

 

 Question 42 Can you customize the columns of your Crusade Director reporting dashboard?

 

  1.  No 

  2.  Yes

 

 Question 43 Which is better in your advertisements: stock images or real images from your business?

 

  1.  Real images from your business, because they're more genuine 

  2. . Stock images, because they're generally better quality and further suggestive images

 

. Question 44 Which announcement format would you use if you wanted to include multiple unique call-to- action buttons that act like a choose-your-own- path experience?

 

  1.  Single Announcement 

  2.  Carousel Announcement 

  3.  Discussion Announcement 

  4.  Communication Announcement

 

 Question 45 Why should you produce a LinkedIn Page? Elect all that apply.

 

  1.  Because you need a LinkedIn Page to set up LinkedIn announcement juggernauts 

  2.  Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services 

  3.  Because an active LinkedIn Page makes your company more searchable

 

 Question 46 Judi wants to serve advertisements to professionals who have visited her website. What's her first step?

 

  1.  Produce a crusade 

  2.  Install the Sapience Label on her website 

  3.  Produce a conversion action 

  4.  Produce a website followership

 

 Question 47 In addition to language and position, how numerous layers of targeting attributes does LinkedIn recommend you include when setting up your crusade?

 

  1. .No further than 4 to 5 

  2.  No further than 2 to 3 

  3.  No further than 7 to 8 

  4.  There's no similar recommendation regarding targeting attributes

 

 Question 48 Paola has installed the Sapience Label and created a different website cult for her crucial website runners. Now, she wants to find new possible guests with analogous biographies to her website callers grounded on what she sees in Website Demographics. Which targeting system would she use?

 

  1.  Followership Attributes 

  2.  Account Targeting

 

 Question 49 What can a Creative Director do in Crusade Director?

 

  1.  Produce new juggernauts and add new creatives 

  2.  Manage billing information for its affiliated creatives 

  3.  View the reports related to certain creatives 

  4.  Edit and add new creatives but can not produce new juggernauts

 

 Question 50 What are the three effects you need to do to succeed in your deals? Elect all that apply.

 

  1.  Insure a harmonious Conversion Rate 

  2.  Bid enough to be competitive 

  3.  Optimize to achieve and maintain a high Click-Through Rate 

  4.  Strive for applicable and engaging content

 

 Question 51 There's a minimum spend per month to qualify for Yearly Invoicing.

 

  1.  False 

  2.  True 




Question 52 Why is it important to choose the right ideal in Crusade Director?

 

  1.  Because your crusade objective determines your targeting options 

  2.  Because your ideal determines your crusade settings and how LinkedIn optimizes it to insure success 

  3.  Because your crusade objective guarantees your performance

 

 Question 53 How is Maximum Delivery (Automated) Shot determined?

 

  1.  It allows you to bid on a CPC base 

  2.  It prioritizes certain advertisements over others grounded on the announcement formats used 

  3.  It optimizes the budget to concentrate on the crusade ideal named 


 Question 54 When will a Matched Cult crusade begin serving?

 

  1.  Incontinently 

  2.  Formerly the Matched Followership has been reused, which can take up to 96 hours 

  3. . Once the Matched Followership has been reused, which can take up to 48 hours

 

. Question 55 Juan is launching his first announcement crusade on LinkedIn. Grounded on LinkedIn’s recommendation, how long should he let the advertisements run before making optimizations?

 

  1. .A couple of days 

  2.  There's no minimal recommended time before optimizing 

  3.  Two months 

  4. At least a week

 

 Question 56 Why do we recommend your juggernauts have at least 4 to 5 different creatives?

 

  1.  To minimize content fatigue 

  2.  To target different cult to different creatives 

  3. To be suitable to elect a different bidding model on each one

 

 Question 57 Ciara wants to see which types of professionals are visiting her website. Where does she find this information?

 

  1.  Crusade Demographics 

  2.  Website Demographics 

  3.  Transformations 

  4.  Matched Cult

 

 Question 58 How important would you pay if you win a transaction?

 

  1. The normal of the two loftiest shot prices 

  2. The shot price I offered 

  3. The shot price offered by the alternate-loftiest endeavor plus 3 

  4. The shot price offered by the alternate-loftiest endeavor plus one cent

 

 Question 59 Which demographics in the Crusade Director reporting dashboard would help you more understand your point’s followership and reach your ideal prospects?

 

  1.  Crusade Demographics 

  2.  Website Demographics

 

 Question 60 Sofia wants to find a new cult that has analogous attributes to her living guests. Which targeting system would she use?

 

  1. Followership Attributes 

  2. Lookalike Cult 


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